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New ME Melia Hotel for Magaluf

ME Melia Brand to hit Mallorca at the Melia Beach Hotel in Magaluf

featured in News & reviews Author James Fisher, Mallorca Video Reporter Updated

The Melia Beach House in Mallorca is undergoing a face lift after just two years on the Magaluf beach font.

Melia, the chain that owns the hotel, plan to change the Beach House in Magaluf to part of it's lifestyle brand "ME", creating ME Mallorca. The flagship hotel ME London recently won a number of awards at the European Hospitality Awards and it is hoped that ME Mallorca will be equally successful and aid in the re-branding of Magaluf.

The ME brand claims to be an “experience beyond accommodation” and the upgrading of the Hotel is part of the chain's commitment to the rejuvenation of Magaluf as a quality holiday destination.

The news of the change comes as plans for a major crack down on crime and an increase in safety and security is planned for next summer in Magaluf. Representatives from Hotel chains and the Government met at the World Travel Market in London and pledged to clean up the resort and avoid incidents like the Hallowe'en stabbings that took place last week when four Britons were attacked in the streets in Magaluf.

Promises of a clean up have been made before but with increasing pressure from locals and more investment from big businesses Magaluf's long awaited face lift might finally be happening.

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