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Christmas cash for Balearic tourism in 2011
The Spanish central government has awarded the Balearics €54 million to invest in tourism next year. The money comes after talks between officials in Palma and Madrid recognised the central role tourism plays in the Balearic economy. The Balearic government is delighted with the investment and say that the region is now on the road to recovery.
The €54 million will be added to existing budgets. €10 million will be invested in the Playa de Palma regeneration project, and €20 million will be used to galvanise Palma's half-built convention centre. Both these projects are ambitious in their vision, and will benefit greatly from this major investment. €20 million has been ear-marked for promoting 'alternative tourism', such as cultural and sporting attractions which will complement the strong 'sea and sunshine' holiday sector.
The remaining €12 million will be used in the creation of a 'Platform for Logistical Tourism Distribution (TURISTEC) which is designed to help the local travel industry by providing internet and social media platforms. It is expected to to completed and in use by April 2011.
