Palma de Mallorca gets a new logo
New name, new logo
It's already been decided to rename "Palma" as "Palma de Mallorca" and now the city has a new logo too.
The idea is to re-invent the island as year round holiday destination and promote Palma as a weekend break destination. Palma's new Tourism Foundation is planning to promote the island as a place that has more than just beaches, sun, and sea but an island that can offer activities for all ages.
A competition was held to find a logo that captured the feel of Palma and could become the image of the island's new....um, image. Over 300 international entries were submitted to the panel of judges who chose the logo above and presented the winner with €12,000.
So, there is a new initiative designed to move away from the image of Magaluf and highlight the year round possibilities of the island, the luxury choices in hotels and restaurants and the choices for short weekend breaks in the capital?
Is it called www.seemallorca.com? Don't worry Palma, you can thank us later.
Find out what Palma has to offer in our City Guide to Palma de Mallorca.
