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Binissalem

Traditional rural town and wine growing region in central Mallorca

featured in Towns & Villages Updated

If you are familiar with Mallorcan wine, then it's more than likely you will have heard of Binissalem. This small town in central Mallorca is most famously associated with wine production. Surrounded by some of the island's best vineyards and bodegas, wine buffs should make it their mission to stop by on a trip to the island.

Aside from its wine roots, the town itself predominantly remains a sleepy, authentic, blonde sandstone Mallorcan village. There are a few bars and restaurants available servicing mainly the locals as well as a few tourists visiting the town. Binissalem lies where the Mallorcan plains meet the Serra de Tramuntana mountains, making it a popular pit-stop for outdoor enthusiasts, although many are drawn to the surrounding countryside filled with vineyards and orange and almond groves.

The town boasts excellent travel links as it is just off the main motorway travelling between Palma and Alcudia. The fact that the train service from the capital reaches Binissalem also means it is well connected to other towns around the island.

History & Culture in Consell

The Romans and wine

Viticulture was introduced to Mallorca by the Romans and Binissalem was one of the island's most prominent regions for growing wine right up until the 19th century. It famously exported high-quality produce to the rest of Europe but, like the rest of the island, this industry was completely wiped out by the plague of Phylloxera in the late 19th century. 

In recent years, the wine industry has been revived and improved with Binissalem being the first area to be awarded a DO (Denominació d'Origen) in 1990.

Modern vineyards

The reputation of Binissalem red wines, made with the local grape Manto Negro, has seen the most growth during the last 20 years or so. Local growers are passionate about their product and are dedicated to raising the profile of Mallorcan wine. If you're buying, remember that 'crianza' wines are the youngest while 'reserva' and 'gran reserva' have been aged for longer.

Binissalem also developed a reputation for producing fine woodwork and stonework in the mid 20th century. There are still successful and active quarries in or near the town which are producing even today.

See our History Guide

Sights & Attractions in Consell

History, architecture and culture in Binissalem

The most iconic piece of historic architecture in Binissalem is the 15th century Gothic church of Santa Maria de Robines, although its Neo-Gothic bell tower wasn’t completed until 1908. 

Many of the buildings in town date back to the 18th century, and, in 1983, the Municipal Government of the Balearics declared Binissalem a historic-artistic site, awarding it special protection from future development.

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Events in Consell

Wine festival

In the third week of September, the Festa des Vermar (Binissalem’s wine festival) takes place and all things wine appear on the streets, including special recipes with grapes and wine and, of course, many opportunities to taste some local potions. The most exciting part of this festival is the grape fight, where locals (and brave visitors) dress up in white clothing and paint the town purple as they pelt each other with bunches of grapes. It has to be seen to be believed! The festivities conclude with a harvest supper in which the town’s traditional dish, Fideus de Vermar, is served. This local recipe usually encompasses small noodles, red wine and mutton.

Craft fair

Binissalem is famed for its native stone and, at the end of May, the town puts on its annual Stone Craft Fair where this traditional craft is showcased around the streets of the town. The fair coincides with a local produce celebration, making it a popular place for locals to come together.

Weekly market

Binissalem’s weekly market is held every Friday morning in the square by the church. Other food and drink events are held throughout the spring and autumn, celebrating local agricultural successes.

Dining in Consell

If you're after something truly authentic, try a traditional Mallorcan delicacy – snails. 

If that particular speciality doesn't tempt your taste buds, don't worry, there are other charming places that serve quality Italian and Mediterranean dishes. 

Restaurants in Consell

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Things to do in Consell

Unsurprisingly, wine is the main attraction in this area. Many enjoy visiting the local vineyards for tours and tastings. Most of the vineyards have shops with their wine for sale, so you can also take your favourite bottles home with you afterwards. There are lots of vineyards in the area but these are some who are especially well-versed in wine tours and tastings.

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Villas in Consell

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Holidays Rentals in Consell

It’s all about finca and villa rentals in this part of the island and you will find plenty of choice in the countryside surrounding Binissalem. This type of accommodation tends to appeal to families and large groups looking to escape the hustle and bustle of some of the tourist spots in favour of a rural escape in Mallorca.

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Hotels in Consell

Alternatively, there are a couple of rural hotels nearby but nothing within the town itself. 

You can expect boutique hotels housed in large old properties that are traditionally styled, with four-poster beds and antique furniture, swimming pools and wonderful restaurants with traditional local cuisine.

Hotels in Consell

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How to get to Consell

By car

Binissalem is about a 30-minute drive from Palma airport. Or take the worry out of getting from the airport by booking a private transfer. 

Public transport

There is no direct bus to Binissalem from the airport, you have to change in Palma for a train.

Transfers for Mallorca

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See our Getting Here Guide

Location

Map of the surrounding area

News

Events

  • Sunset Market, Puerto Portals
  • Copa del Rey, Palma
  • A steinway & sons piano with a violin on the keys
  • Nit de l'Art S'Arraco
  • Los Secretos Port Adriano
  • La Patrona Festival, Pollenca