Binissalem is a small village, semi-industrialised on the outskirts due to it's prime role in the wine industry. If you order Mallorcan wine in a restaurant, it will probably come from Binissalem.
Binissalem lies where the Mallorcan plain meets the Tramuntana mountains, so you get the best of both worlds here. Another big bonus about staying around Binissalem is the excellent travel links - it is just off the main motorway from Palma to Alcudia, and the train also stops here on its way north. The very beautiful countryside is filled with vineyards, orange trees and almond trees.